RIVIAN
Rivian is an American electric vehicle automaker and automotive technology company founded in 2009. Rivian builds an all-electric SUV and pickup truck which are sold in the USA.
Image by Rivian
Image by Rivian
I was solely responsible for designing the vehicle, driver, and home insurance purchasing flows for desktop, tablet, and mobile. My designs are seen and used by anyone who buys a Rivian vehicle.
In the US, for consumers to buy a Rivian, they are legally required to insure themselves and the vehicle by either buying insurance with the vehicle or showing proof of insurance. Without insurance, they are not allowed to purchase a vehicle. Similar to how you are not allowed to purchase an airline ticket without a passport number. Potential Rivian owners can also add options such as home insurance, where they receive a package deal.
Rivian partnered with Nationwide – an American insurance company – to provide auto, personal, and home insurance to Rivian customers. Although Nationwide provided amazing insurance, their design did not match with Rivian’s brand identity. Thus, I was put in charge to update Nationwide’s designs according to Rivian’s style guide and design system. Also, in the US, there are multiple legally required steps that a user must go through in order to purchase insurance. These legal steps depends on the US state, number of drivers, number of vehicles, and type of insurance purchased. So in addition to design, I was in charge of talking to lawyers on a daily basis to make sure my designs were legally compliant. Together with the lawyers, I reviewed copy, flow, and design to ensure everything was legally compliant.
Once the lawyers approved, the designs were then reviewed by the design manager for approval.
Before - Examples of Nationwide’s Design
After - Rivian Mobile First Design Samples
Animation of my designs for Rivian on mobile.
Here are some samples of my design.
Other Screens
Here are screenshots of all the screens I created when designing the insurance purchasing flow. It is not effective to show all the screens in detail that I’ve designed, but hopefully these screenshots will show you the scale and complexity of the insurance purchasing flow.
